Silk

Silk. is more than just a beverage brand — it is a cultural movement. Founded in Hong Kong in 2022, Silk. has quickly established itself as one of the city’s fastest-growing lifestyle beverage players, transforming traditional milk tea into a modern global icon.

A Heritage Drink, Reinvented

At its core, Silk. bridges cultural heritage with contemporary lifestyle. Hong Kong milk tea has long been a beloved staple, but Silk. is reimagining it for a new generation by pairing authentic recipes with bold design, high-quality execution, and an elevated brand experience. Their stores are not just outlets — they’re experience centres where heritage meets modernity.

Rapid Growth and Global Recognition

In just two years, Silk. has achieved what many F&B brands take a decade to build:

• Expanded to 8 stores across Hong Kong, with more on the way.

• Partnered with global giants such as Cathay Pacific, Disney, Vitasoy, Johnnie Walker, and Hypebeast to launch exclusive, culture-defining collaborations.

• Became the only Asian boba brand invited to 88Rising’s New York festival, where it broke sales records and proved international appeal.

• Selected by Vogue as Hong Kong’s sole representative beverage brand at a global showcase.
  
  

This blend of cultural credibility and global brand partnerships signals Silk.’s potential to scale far beyond its home market.

The Team Behind the Brand

Silk. is led by Adrian, a seasoned entrepreneur who has successfully scaled consumer brands in nightlife and e-commerce. He is supported by a multidisciplinary team with backgrounds in F&B, hospitality, and luxury — spanning McDonald’s to LVMH. This powerhouse team ensures Silk. combines operational discipline with aspirational brand strategy, positioning it as both scalable and culturally resonant.

Why Silk. Stands Out

Unlike most beverage chains that compete purely on product variety or price, Silk. stands out because it:

• Builds culture, not just cups — from merchandise to viral product drops, Silk. embeds itself into lifestyle conversations.

• Executes high-impact collaborations — leveraging cross-industry partnerships to amplify its brand and extend reach.

• Scales with discipline — demonstrating strong unit economics and sustainable store formats.

• Operates with agility — proving its ability to activate globally, from Hong Kong to Singapore and New York.