Elevate Holdings

Why We Invested

Hotels are one of the most archaic sectors in ASEAN – labor-heavy, slow to adapt, and often disconnected from the evolving expectations of today’s travelers. Despite the rise of mobile, social media, and new travel behaviors, most hotels still operate with practices unchanged for decades.

Elevate is building ASEAN’s first full-stack AI hotel brand, automating up to 90% of middle management and customer service tasks. This creates a flywheel:

• Guests enjoy a seamless, differentiated experience that drives higher satisfaction and repeat stays.

• Owners benefit from dramatically lower operating costs, stronger cash flows, and greater access to non-dilutive property acquisition channels.

Our conviction is further strengthened by Elevate’s roots in Ho Chi Minh City (HCMC) – one of Southeast Asia’s fastest-growing tourism and hospitality markets. With strong domestic demand, a rising middle class, and surging inbound travel, HCMC provides the perfect launchpad to validate and scale Elevate’s AI-first model.

Beyond the numbers, we were impressed by the founding team’s ability to operate hotels on the ground in HCMC while developing their proprietary AI management platform.

With an advisory board of seasoned hospitality innovators and Snowball Capital’s operating partner network across branding, software, and scaling execution, Elevate is well positioned to transform how hotels in ASEAN are run, starting with Vietnam.